“I stopped caring,” he says, and for that he blames customers. They lied and changed their minds in ways that cost him money, he says, and at some point he started telling them off in the bluntest of terms. To his amazement, this seemed to better his standing in certain Google searches, which brought in more sales.
Before this discovery, he’d hired a search optimization company to burnish his site’s reputation by writing positive things about DecorMyEyes online. Odious behavior, he realized, worked much better, and it didn’t cost him a penny.
“Look,” he says, grabbing an iPad off a small table. He types “Christian Audigier,” the name of a French designer, and “glasses” into Google. DecorMyEyes pops up high on the first page.
“Why am I there?” he asks, sounding both peeved and amazed. “I don’t belong there. I actually outrank the designer’s own Web site.”
This is fascinating.
For DecorMyEyes, Bad Publicity Is a Good Thing - NYTimes.com
Source: The New York Times
